Tuesday, June 15, 2010

Guess whoz back!!


So... i finally graduated!! I officially hold a degree in fashion!! I have been on a loonngg loonngg break since my exams got over!! Its been about a month and half n i've literally done NOTHING during this period!! Been dealing with the following issues:

1) London or no london... since i got admission in LCF... (finally no london..still unsure about what i want in life so decided to take a year off)

2) Internship or no internship... no london now so obviously going try out different jobs at different places n see what i like best... since i m so confused in life and still have no idea what i really want...

3) Relationships, boyfriends, best friends - issues!! ... takes a toll on u... i fancied working my ass off in college to this.. at the moment i m the official problem solver... since i m so jobless..

4) Trip or no trip.. international, domestic, weekend... finally NOTHING :@ Its really frustrating when plans are canned...

5) Joined dance class finally!!!! Learning how to jive and salsa!!

6) 8th june - my birthday!! A disastrous day(surprise-wise and problem solving-wise)!! I finally turned 21... again, unfortunately the evil joined forces to ruin it...
But on the brighter side... b'day gifts!! - Macbook!! :)

- Marks & Spencer swimming costume :)

- a Cheque of 21 k !! :) - 2 rings, 1 silver n pearl the other gold, topaz and diamonds!! :)

- AND an original JOHN GALLIANO top!! :) :) :)



B'day party was at AER, Four Seasons... Anyone who hasn't gone here must.. IMMEDIATELY!! Its the highest rooftop bar of Mumbai with an exceptional view of the city!! The drinks are super expensive but totally worth it!!



So well... here i am now... 1 n half months into my joblessness... trying to bring creativity and inspiration back to my life!!! What better place to start than my own blog?! Will hopefully blog more often now...!!

Saturday, March 6, 2010

Shalom!! MICHAEL JACKSON!

H+I once again!! (yes, we luv tres mode!)

Finally after 3 months of extreme hard work, sleepless nights - stressful days... my very first Fashion Show happened!! SHALOM! The S.N.D.T. fashion show!! My graduating show!! We had to work in pairs - obviously my soul mate Ishani & me worked together!! Our theme "THIS IS IT" was inspired by the legend, the King of Pop - Michael Jackson!





This Is It. Eight letters, Three words, One moment. Where the heart stops and expression takes over. Months of work, millions of thoughts, sweat, tears, blood and genius, all labor to produce that one moment where time stands still and the things that really matter take center stage.

Michael Joseph Jackson has reigned the world of music, dance and fashion right from the dazzling Sixties till his untimely death. Michael Jackson’s life generated controversy for years. It was a roller coaster of pain and bliss. The glossy glamour, the riches, his assets, his dream house – ‘Neverland Ranch’ and a wardrobe full of shimmering costumes did nothing to hide the internal despair that imprisoned his heart since childhood. A blotched past of brutal father, incessant name calling, and physical and emotional abuse engendered an endless ocean of grief. Lack of self-confidence led him to change his appearances several times. Music was his only escape from his sorrow. He lived in his own reality – indirect attempt to salvage his childhood. This reflected in his dramatic music videos, magnificent concerts, revered home and opulent dressing.

A sensitive, kind-hearted spirit mirrored the existence of Michael Jackson. He was a notable philanthropist and humanitarian acknowledged for significant donations. He cared excessively for nature, children and all of humanity. Our inspiration lies in the depths of his life – the highs and the lows – the glamour as well as the anguish.

In spite of the witch hunt, the allegations and the manipulations his genius will remain undiminished and untarnished. This is a celebration of just that. Just him. Just his music. As we stand on the threshold of our graduation, none other could ever inspire our emotions more aptly. Ladies and gentlemen, THIS IS IT. For us as it was for HIM!



Our illustration- though we changed a few things.. ( notice the back of the jumpsuit?)

Images of the Show:

At the entrance

Starting our show with a 30 second tribute to MJ dance!! <3>

Bondage pants roared on the ramp!!! :)

Inspired by the iconic "Thriller" jacket!!

Since he wore a lot of military jackets etc.. we made a RTW military T-Shirt!


Luv the shorts n pleated pants!

The dress that gave us a lotta truoble!! But worth the effort! A backless electric blue dress with zipper detailing(zipper lace! those aren't real zippers... cost effective, eh?)


The red jacket(abv) as well as the gold military inspired jackets with digitally printed lining. The print developed by us includes MJ's face, flowers, nature, animals, a monkey - displaying his glamorous life on the outside but caring & sensitive half on the inside!

The black bondage corset ! N the "Remember the time" video - Egyptian skirt inspired skirt!


The White Jumpsuit!!! The back is transparent - net with MJ's face embroidered on it! Unfortunately, model, Aanchal Kumar forgot to pull her hair ahead while turning around so it didn't show on the ramp :(

BLACK OR WHITE ??? :)

Ishani Tolia, Our hot model Romeo - who, btw, moonwalked on the ramp !!!
My stupid(but hot!) dress riding up!! Made me a teeny-weeny bit uncomfortable!


Nonetheless, MJ RULES!!

(P.S - Notice our MJ wigs, iconic sequined glove, studded leg warmers, booties n belts? Sweet eh? )


Acknowledgements:

Special thanks to Vidhi Doshi, Shraddha Bagrodia, Roshni Ajani & Neeraj Parekh for helping us out and giving feedback, inputs, criticism etc! Luv u guys! Especially Vidhi for ur brilliant photography skills!! :P
+ Divye Doshi for exceptional cutting, sticking and coloring!!

Also, our parents obviously for all the money, getting doses of our stress, n just for being there!
And of course! Our tailors!!

NO thanks to 'something special' coz the owner's really rude! in spite of us going there every single day!! "Atiti devo bhava!" heard of it Mr Owner of Something Special? :@

Friday, January 22, 2010

Happy New Year!!!

Hello Ladies and Gentlemen!! (In case any1 reads this blog at all!!)
Anyway... little late for new yrs.. not tht it matters!!
As you guys already knw.. m not an avid blogger!! I sit for hours and hours on the net researching, reading, trend spotting, reading zillion blogs... just hvnt gotten down to writing my own in a while!!!

So here goes nothing AGAIN!!

WRITING!!
Well I've always been a fan of literature and languages.. if its possible I'd learn all the languages of the world(ha!) The entire concept of literature, Shakespeare plays, stories, dramas, poems has amused me right from school!! (No wonder i scored a 94 in English + topped in Art but got a 60 in MATH!!! :P) I am just not the type who'd pour the entire dictionary into all my posts/articles w/e! (again probably coz i dont KNOW the entire dictionary.. will be stealing word boxes from 'GRE' people soon!) I guess I am more of a STYLING person!! Normal people breathe, eat and sleep... whereas I, Heta Bhuta, am constantly thinking about what top will match what bottom, making mental notes about how the person could have dressed 'differently'(better!), criticizing people's clothing(in my mind obvsly!) sometimes...often.. mostly!!(even though I, myself, may be dressed like a pumpkin, it makes a difference when people around me are dressed badly!!! I get nightmares about it!)

Anyway, I basically ENJOY working with themes, planning creative stuff, conceptualizing!! So when I found out about "Star World Betty Of Elle Contest" I obviously had to take part!! I eat, drink and breathe fashion!! An internship at awesome magazines like Elle, Vogue, Grazia, Harpers etc is obviously like living my childhood dream!! I read a lot of blogs about interns "slogging" at fashion magazines!! But how can it possibly be "slogging" when you're living your dream!! I would undoubtedly enjoy every single second of it!! (AND boast about it!! Big HA!) I have soooo many ideas about styling shoots - themes, concepts, colours, backgrounds, locations, picking out clothes(from street to designer wear), mixing and matching and soo much more!! Styling has been my passion since school! Theres a reason why I went through 3 years of BSc. in Fashion at SNDT, Santacruz!!

So heres me, looking forward to styling for magazines/movies/any form of styling some day!! Hoping for the awesomest future ever!! God be with me!

Till next time!
Heta!

Friday, December 18, 2009

Vintage Covers!!


The Ladies Home Journal(1890)

Woman's World(June 1929)

Vogue(1933)


And my favorite!! Vogue(April 1918)

I came across these on my routine "googling" expedition. Aren't they simply B-E-A-Utiful? What happened to the good old days of exceptional illustrations on fashion magazines and catalogs? Sure Fashion Photography has taken over the digitized world of Covers but it wouldn't hurt to revisit the past just one little time would it now?

Luv,
Heta.

Friday, December 4, 2009

Wish it lasts FOREVER...

It is time… The gates slowly open... Endless pairs of stilettos begin to pour in. Pushing and pulling, begging and stealing, borrowing and running away with it… Sounds familiar? Yup it’s a SALE!! Not just any sale, the grand FOREVER NEW SALE!! That’s right!! This was one of those sales that you can just not afford to miss. Discounts were as high as 70% !! If you shop above Rs.5,000(which by the way believe me you will) you get to pick a garment of any value abso-f*in-lutely free!! After over two hours of satisfactory (and a little vindictive) shopping we earnestly rejoiced our steals!! It was the most perfect shopping experience ever!! Forever New is one of those brands you thank God for.
Find out more about the brand on www.forevernew.com.au

Anyway, later in the day me and my friend/my first blog model – Ishani got together and had a fun photo shoot. We used one skirt, which we call - “The A3 Skirt” – Anytime, Anywhere, Any how ;) , and teamed it up with a lot of interesting things. Check it out..

[NOTE: PLEASE CLICK ON THE PICS TO ENLARGE FOR A BETTER VIEW]

1) Transform you look from lunch with the girls to dinner date within seconds!!

(Vintage bag, Satya Paul miniaudier, thrift buys..Bags are the way to go...)

2) Interview at your favourite fashion magazine? Shopping afterward?

(Look 1 - Try checkered shirt with a different shade of checkered bag and a neutral formal skirt for your secret
successful interview;)
Look 2 - Make the look more relaxed by adding a knit jacket and flats,
Look 3 - Diesel aviators work wonders with the layered look..make a statement with the Prada Bag to a fun
evening at the mall!! )


3) Good old Hippie Days!! :)

(Green scarf draped as a top, wall hanging used as head band)

4) New in town? The perfect Sight-seeing spirit!!!

( The brown and gold skull bag is a perfect fit for the funky golden shoes - very comfortable
while sightseeing)

5) The Boss's Wife called... She is very very angry ;)


(A polka waist-coat mixed with a vintage floral scarf worn as a tie give you "that look you always
wanted")


6) Anyone's seen the Runaway Bride?

Wednesday, November 18, 2009

Mata Ni Pachedi

Earlier this year (Beginning of June to be precise), I had the opportunity to visit Ahmedabad for documenting a craft as a college assignment. My group chose Mata ni Pachedi - a dying art of Gujarat. We documented the craft and wrote a book about it!! Following is a synopsis(a shorter version) fabricated by my dearest friend Ishani and me.

INTRODUCTION
Indian temples have been centers of art and architecture since ancient times. Each temple according to geographic locations has their own art style, motifs, representation of deities and their stories. Clothes of the deities, their adornments and vibrant temple hangings have intensified the ambience of these temples. The main textile art that evolves from the temples are depicted in the temple hangings. These pieces of cloth are embroidered or painted with stories about the relevant God.

Although Gujarat is known for its exquisite embroidery, the lesser known art of Kalamkari is equally appealing and unique. Kalamkari refers to a method of painting natural dyes onto cotton or silk fabric with a bamboo pen or kalam. When one thinks of Kalamkari it is usually associated with the one that is done in the South of the country (Andhra Pradesh) predominately portraying a variety of Hindu narrative themes, including the Ramayana, Mahabharata, and Shiva Purana. Kalamkari in Gujarat differs from that done in South with its central theme – the Mataji.

Mata Ni Pachedi, as we researched, was a sparsely known art practice by Vaghri community in Ahmedabad. This heightened our curiosity and as the opportunity came along we decided to pursue our quest in researching more about this beautiful this beautiful but obscure art form. Mata ni Pachedi represents the art history, creativity and cultural heritage of the Vaghri community now settled in Ahmadabad.

REVIEW OF LITERATURE

The Vaghri Harijans settled in Ahmadabad make their living by block printing and painting shrine cloth known as Mata ni Pachedi or Mata no Chandarvo. These imposing textiles are used as canopies over the image of the mother Goddess. Traditionally the shrine cloths were made by the Vaghri Harijan community who were not allowed to enter the temples. They made the Pachedis as an offering to the Goddesses.
The cloth has a formal patterned quality, strong and bold, reinforced by the starkness of red and black. Pachedis are used in religious ceremonies and record the myths and legends associated with the living traditions of the people.

Always, the goddess is the destroyer of evil with weapons in all her ten arms looking fierce and commanding, invoking awe and fear in the onlooker. She is at the center, the focus of the painting with motifs of deities, priests, devotees, angels and animals drawn around her. Often they are performing garba, a traditional dance in the honor of the mother goddess. These are narratives from epics arranged in columns around her. The themes, stories, dimensions and proportions of the motifs are interpreted differently according to the artist’s sensibility and visualization. Many legends are depicted in these Pachedis. They are usually derived from Puranic myths. What remains constant is the Mataji, who according to the Vaghri tribes, protects and helps people.
Traditionally maroon and black were the colors used, with the surface of the material as the third color. The maroon and black colors were natural dyes sourced from alizarin and oxidized metal. To meet contemporary tastes, the Vaghris have started using other natural colours adding yellow, blue orange, rust, grey and even pink to the colour palette.
Contrasts between positive and negative spaces formed an important balancer to the work. The maroon and black colors were natural dyes sourced from alizarin and oxidized metal Maroon was associated with the color of the Earth mother or Gaea and believed to possess healing powers. White was considered the color for purity and contact with ancestral spirits, deities and other unknown spiritual entities. The color black was meant to repel malevolent spirits and intensify spiritual energy.
As time went by the community got introduced to pigment dyes which had begun arriving in Gujarat for a fledging textile industry. Exposure to a. wider palette meant a riot of color and shade in the Pachedi. These are however not used for religious purposes and are purely decorative.

The most common motifs, apart from Mataji astride a bull or a tiger, include lady with a flower, trumpeters, angels, flowers, the tree of life and animals such as peacock, tiger, parrot etc.

All the materials used in the creation of Mata ni Pachedi are organic. The dyes, the fabrics (such as cotton, khadi, silk etc), the bamboo stick kalams are all made up of naturally available products. Extremely eco-friendly in its nature, Mata ni Pachedi reinforces the use of non-polluting, wholesome materials which do not compromise in making outstanding aesthetic pieces.

OUR MENTOR


Our teacher and mentor Mr. Sanjay Manubhai Chitara lives in Jivraj Park, Ahmadabad. The main and only occupation of him and his family is making the pachedis. The government has recognized the art and given due to the artisans for their skill and mastery by awarding them both state level and national level awards. Sanjaybhai realizes the importance of marketing and selling the craft. He tries to travel as much as possible to create awareness and introduce his art to a wider audience.

CREATIVE USAGE OF MATA NI PACHEDI

Mata ni Pachedi is a textile art so the most obvious ways in which it can be displayed are wall hangings, bed sheets and table linen. But these require big pieces and therefore it becomes too expensive for the consumer to buy.
Our main aim was to dilute the immense cost of creating the art piece so that quantity could be achieved at a shorter span of time. And also making interesting ready to use products that would excite customers from all age groups; such as shoes, pocket patches, buttons etc for youngsters, religious book stands for elders. Bags, belts, playing cards, vanity boxes and diary covers are other options.
In order to keep the authenticity of the art alive and yet make it look contemporary, motifs remained the same but different mediums were tried out. Due to religious beliefs, motifs of Mataji cannot be used on articles such as shoes and pocket patches but animals and flowers can be used generously.


CONCLUSION



The common trait that binds all dying arts is that the new generation lacks the patience to invest time and effort in an art that is an unpredictable form of income relying on the patronage of a few who have the knowledge and deep pockets to pay for the masterpieces.
Every aspect of the Pachedi evokes awe, trance and even fear. All in all, Mata ni Pachedi is an exquisite form of art whose splendor can not be ignored.



Some products that we made with the help of Sanjaybhai:




Quoted from Mr. Vaghela Bharat's e-mail :

I am in high spirits to read your Article of " Mata Ni Pachhedi" which is very important in our cast people. People are praying to "Mata Ni Pachhedi" . They can not see it until next "Matadi Yagna".

But I am unhappy with your Language used for our CAST word Vaghari Harizan. This word was Vaghari before in 20th Sanctuary, not Vaghari Harizan.
But upon Request by Social Leaders with the help of our public unity , BJP Government in 21st Sanctuary changed our cast from VAGHARI to DEVIPUJAK. So, After 20st Sanctuary NO BODY is Allowed to say " VAGHARI"; but only "DEVIPUJAK" .

And we are allowed to enter in any temple of God /Goddess , no body can restrict our people to enter in any Temple. You had been used a wrong sentence in your Article that "Our People restricted to enter in temple".

Note:
I apologize for causing any kind of offense to anyone at all. This article was purely meant to promote the art of Mata ni Pachedi. Kindly forgive me for not clarifying certain details.